At the start of the year, Dr Helen Cummins sat down with her editorial team in Palma de Mallorca and outlined a second edition to the Slow Luxury magazine. Helen pressed the importance of continuing the theme of appreciation and keeping the interviews rooted in the Slow Movement. The irony of course came, when production for the Slow magazine went on hold for the biggest pause the world had ever seen. “Whether we liked it or not, we were forced to slow down” Helen says, three months later as life after lockdown begins to reset. “The journey we’ve all been through couldn’t make slow living more relevant. Whether we liked it or not, we were forced to put the brakes on, we had to.”
For many years, Helen has been an advocate for the Slow Movement, concerned by the global drive to work at an impossible pace. As owner of the largest website for Mallorca, www.abcmallorca.com, Helen has experienced first-hand at how quickly modern day businesses operate. However, the perpetual cycle of “always wanting more” was to come to an end, when in 2019 Helen decided to release Slow Luxury. A unique magazine, that rooted in her brand Slow Luxury Living, would celebrate local people contributing something special. One year later, and the magazine couldn’t feel more relevant in 2020. “Lockdown has made us think about what it is we want. People are standing up for what is right…” she pauses, turning to a photo on her desk. TIME’s Person of the Year, Greta Thunberg looks back at her. “The day has come for businesses that just want to negatively impact the planet. If you’re not contributing something positive, I can’t see how you’re going to survive.”
Helen handpicks some of this year’s stories and once again, expresses her love for their engagement with the Slow Movement. “If you’re experiencing slow living, it really boils down to making the right decisions. Do I gain money or do I gain time?” She highlights interior designer Justine Knox, who puts her heart and soul into every project she does. “Justine could easily open more branches and overstretch her team, but she doesn’t. Quality of life comes first.” The same goes for several others, Andrea Pussin from Organic Studio, Mauricio and Juan at Contain and architect Alejandro Palomino, all of whom Helen says, truly instil value in what they do.
Mallorca-based architect Alejandro Palomino is flying all over the world with his unique designs which use 100% sustainable materials.
Read More →We meet the talented and diplomatic co-founders of OIB architecture at their minimalist office in Santa Catalina.
Read More →Klas Kall and Barbara Bergman are the couple behind Palma’s famous lifestyle store, Rialto Living. In an intimate interview they share how they work together.
Read More →Join Marc Kuenzle at his store in Palma as he shares the secret behind designing his handmade ‘Made in Mallorca’ furniture.
Read More →We meet the founders of Contain; a slow design studio collaborating with Mallorca’s finest craftsmen to create bespoke illuminations.
Read More →Trust designer Justine Knox and let your imagination run wild – she is trusted time and time again for creating bold and beautiful homes.
Read More →Beauty treatments began with Cleopatra and her baths of lactic acid, Dr Morano tells us. Today’s treatments are considerably more advanced.
Read More →Beauty is not the only outcome. Dr Fernández works on an emotional level to restore her patients’ original youthful facial structures.
Read More →Their customers read like a who’s who of Mallorca. When you want the best tailor-made metal work on Mallorca you go to Pradas!
Read More →Organic Studio can’t be defined by a single item. It’s the sum of its careful selection which creates consistently beautiful homes.
Read More →Even on a personal level, Helen says that lockdown highlighted the importance of every day choices. She smiles, recalling how every morning she would sit in her garden with husband Georg and have coffee together. “It even became something that ended up being something we looked forward to! Just the simple act of sitting together and appreciating the garden.” She presses the revival of quiet time too, where her usual distractions disappeared. “I think we’ve all felt this great feeling of liberty, of a weight being lifted off our shoulders.”
When asked what the future holds for the Slow Movement in Mallorca, Helen doesn’t hesitate. “One of the biggest changes I think is that people will become a lot more selective. Slowing down has made people think about how they spend their time, which is more valuable than money, and with who and where they put their trust.” She sits back in her chair and brings her hands together. “Last year it almost felt like living slow was a theory, something out there that we’d all love to do, now people are putting it into practice.” As she says this, she creases a smile, indicative of time well spent believing in something that is finally coming true. The world is changing for the better. People now believe, having experienced it first-hand, the value of a life lived slow.
Photos by Sara Savage