Barcelona designers in Purobeach project

The Crew Studio create a new shopping experience for the Palma beach club

Nagore Toribio & Olga Lecina

Joint creative directors of The crew studio Barcelona, Nagore Toribio and Olga Lecina, followed almost parallel paths before uniting to start their own Barcelona-based commercial design agency. Both began their training in the Catalonian capital, before gaining invaluable industry experience working for a selection of international fashion brands from Burberry to Zara, before joining the top creative teams at Mango.

Now they apply their creative vision to a range of clients around the world, across fashion and interior design, and one of their latest projects is the shop at one of Mallorca’s most stylish beach clubs, Purobeach Palma.

“The project was a challenge from the beginning, since it was necessary to create a concept that merged the hedonism and the relaxation of a beach club with the modern character of a store,” Olga and Nagore explain.

Purobeach Palma

Though as the two ideas merged they gave rise to a space that she feels managed to “reflects Mallorcan architecture in terms of colours, light and warmth.”

The breezy minimalism of the interior design, together with rustic textile detailing and the crisp Mediterranean palette, does make it a place that invites lingering and ties seamlessly into the distinctively Balearic aesthetics of the Puro brand. A mixture of wood, the flood of light and the purity of the neutral tones give the space a timeless, yet at the same time warm and contemporary, quality.

From the development of the clothing line, which is available in-store, to the design of the staff uniforms, The crew studio Barcelona were responsible for the full 360-degrees of the project, bringing what they hope is “the perfect balance between functionality and beauty”.

Photos by Mónika Frias

Dr. Helen Cummins is a lifestyle editor, publisher and successful entrepreneur, who has lived and worked in Palma de Mallorca for the past 20 years. She started abcMallorca.com in 2003 which has grown into one of the island’s largest websites with over 6 million visits per annum.

Her website helencummins.com is a compilation of all the things she values since moving to the island, running hc/ Digital Media and creating an idyllic life in Son Vida with her husband Georg and daughter Eva.

Slow Luxury Living is what sits at the heart of the hc/ website, which aims to inspire people to slow down and appreciate the Mediterranean lifestyle. Alongside her editorial team, Helen handpicks businesses and places that adhere to SLOW: Sustainable, Local, Organic and made with Love.

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