Back to the Beginning with Helen Cummins

The entrepreneur & lifestyle editor reveals what lies at the heart of her work in Mallorca

Join Helen as she explains to hc/ Content Manager Rosie how her journey on Mallorca started. From first arriving on holiday with a friend, meeting her husband Georg and establishing the abcMallorca and hc/ brands, Helen reveals all sides to life and work in Mallorca.

00:30/ Why Mallorca?
1:12/ Living in Son Vida
2:17/ Discovering Mallorca
3:19/ abcMallorca
4:10/ Marketing Mallorca
5:27/ The Values of the Business
6:20/ Helen’s Vision
7:40/ The hc/ Website
9:00/ Local Business in Mallorca
10:24/ The hc/ Community
11:19/ A New Vision for Mallorca

Dr. Helen Cummins is a lifestyle editor, marketeer and successful entrepreneur, who has lived and worked in Palma de Mallorca for the past 20 years. She launched in 2003 which has grown into one of the island’s largest websites with over 6 million visits per annum.

The website is a collection of all the things Helen values since moving to the island, running abcMallorca Digital Media and creating an idyllic life in Son Vida with her husband Georg and daughter Eva.

Slow Living Mallorca is what sits at the heart of the hc/ website, which aims to inspire you to slow down and appreciate the Mediterranean lifestyle. Alongside her editorial team, Helen handpicks the recommended businesses showcased here that adhere to SLOW: Sustainable, Local, Organic and made with Love.