A discussion on the new meaning of luxury and how it is changing in recent years. Helen Cummins gives her views on the factors that are currently influenceing the new meaning of luxury.
Want to know more about The Luxury Lifestyle guide website www.helencummins.com? Here is where you will find out more in-depth information about what www.helencummins.com stands for, what are the underlying values that makes this website different and what is the message we want to share with you. What is our definition of luxury lifestyle? and who is Dr. Helen Cummins and what are her credentials to guide you in getting the best from your lifestyle? Here is where you will find the answers to these important questions.
Who is Helen Cummins? Find out who she is and what she has been doing with her personal and work life.
Luxury brands suffer damage to their business with the prevalence of high-quality fake products available worldwide. Helen Cummins investigates the impact that buying fakes has on the industry and what it says about the consumers of imitations.
With online sales growing monthly, business managers need to find an e-commerce strategy that works for them. Gone are the days when a simple website was sufficient presence in the virtual world. Helen Cummins discusses the challenges facing luxury brands online.
Instant gratification – I want it here and I want it now. Sound familiar? Today’s unrelenting pace of consumption, together with the short attention span for the new, perpetuated by ease of accessibility.
To spend €40,000 on a watch is not what the vast majority of people can do at the drop of a hat – so who are the big spenders? And what is their motivation to buy luxury? Helen Cummins investigates.