A Timeless Look in Sóller

Take the famous Sóller tram and travel to a moment of elegance

Helen Cummins and her team chose Mallorca’s ‘Valley of Gold’, the quaint town and port of Sóller as the setting for the ‘Travel in Style through Mallorca’ fashion photo shoot. The shoot encapsulated Mallorcan romanticism.

Soft, pale colours were prioritised and put together simply with Almond Blossom accessories. The throw-back to the 50’s look was inspired by the timeless setting of Sóller.

Photographer: Thomas Baar
Model: Julia Serra
Stylist: Helen Cummins 
Make-up: Jennifer Jane


Pinko Palma
Hugo Boss Palma
Bluebird Boutique Palma
Rialto Living Palma
Kidama Boutique Puerto Portals
Louis Vuitton, Palma
Borne 22 Palma
Coco Mariscal Palma
Ontop Palma

Dr. Helen Cummins is a lifestyle editor, publisher and successful entrepreneur, who has lived and worked in Palma de Mallorca for the past 20 years. She started abcMallorca.com in 2003 which has grown into one of the island’s largest websites with over 6 million visits per annum.

Her website helencummins.com is a compilation of all the things she values since moving to the island, running hc/ Digital Media and creating an idyllic life in Son Vida with her husband Georg and daughter Eva.

Slow Luxury Living is what sits at the heart of the hc/ website, which aims to inspire people to slow down and appreciate the Mediterranean lifestyle. Alongside her editorial team, Helen handpicks businesses and places that adhere to SLOW: Sustainable, Local, Organic and made with Love.