The Summer Vacation

Chic fifties fashion

We hark back to the Fifties, when summer fashion was either fabulous or nifty, or both…

For our July fashion photo shoot, we decamped to the gorgeous beach and bay at Camp de Mar, near Andratx. The theme was the Summer Vacation, and the models, Laura, Javier and Ramute, looked amazing in chic Fifties outfits.

Being a summer and seaside theme, blue and white were prominently used though floral and square patterns were also to the fore. As has been the fashion this year, Javier’s tops and shirts were buttoned up to the top.

Jennifer Jane created a classical make-up look for the models to complement the elegant style of the era. The spectacular hair style was created by Monika Hübert.

Photographer Thomas Baar produced these stunning images, which authentically replicate the feeling of optimism from the decade.

The location, which has a wooden boardwalk that leads to an island in the bay, added to the sense of nostalgia for an era that is associated with regeneration and growth.

Clothing highlights from the shoot included:
• Red Samantha Sung dress from Rialto Living.
• Red Valentino dress from Kidama.
• Gold shorts from H&M.
• Men’s shirts from Boss Black.
• Hats from Ontop.

An abcMallorca production:

Photographer: Thomas Baar
Stylist: Helen Cummins


Rialto Living
Hugo Boss

Dr. Helen Cummins is a lifestyle editor, publisher and successful entrepreneur, who has lived and worked in Palma de Mallorca for the past 20 years. She started in 2003 which has grown into one of the island’s largest websites with over 6 million visits per annum.

Her website is a compilation of all the things she values since moving to the island, running hc/ Digital Media and creating an idyllic life in Son Vida with her husband Georg and daughter Eva.

Slow Luxury Living is what sits at the heart of the hc/ website, which aims to inspire people to slow down and appreciate the Mediterranean lifestyle. Alongside her editorial team, Helen handpicks businesses and places that adhere to SLOW: Sustainable, Local, Organic and made with Love.