Location: Petra

Bags of Success

Most men simply don’t understand it. But in Petra, two brothers have created a dynamic international business that recognises the importance of a woman’s constant companion. Andreas John meets Abaccino’s Toni Vadell.

Dr. Helen Cummins is a lifestyle editor, marketeer and successful entrepreneur, who has lived and worked in Palma de Mallorca for the past 20 years. She launched abcMallorca.com in 2003 which has grown into one of the island’s largest websites with over 6 million visits per annum.

The website helencummins.com is a collection of all the things Helen values since moving to the island, running abcMallorca Digital Media and creating an idyllic life in Son Vida with her husband Georg and daughter Eva.

Slow Living Mallorca is what sits at the heart of the hc/ website, which aims to inspire you to slow down and appreciate the Mediterranean lifestyle. Alongside her editorial team, Helen handpicks the recommended businesses showcased here that adhere to SLOW: Sustainable, Local, Organic and made with Love.

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