Jouells new collection, ‘Antic’ launches

Hosting a glamorous power lunch for Mallorca´s women of influence

Mallorcan´s most influential business women gathered around a long  ´springtime´  table impeccably laid with colourful flowers and a delicious Italian lunch of tomato cream and burrata created by restaurant Strano just for the event.

A power lunch, hosted by Jouells  creative director Mª José Castellví, to celebrate the launch of their new fine jewellery collectionsAntic and new Antic. The collections are inspired by the intricate traditional Mallorcan gold button, reinventing the precious antiquities into rings, earrings, cufflinks and pendants.

Ornate gold filagree surrounding precious and semiprecious sparkling stones were modelled by the select guest list of editors, real estate moguls and artists.

The guests exclaimed over the beautiful creations as the collection was unveiled after lunch in Jouells showroom, and more than one guest went home with a new heirloom piece sparkling from her fingers. 

Dr. Helen Cummins is a lifestyle editor, publisher and successful entrepreneur, who has lived and worked in Palma de Mallorca for the past 20 years. She started in 2003 which has grown into one of the island’s largest websites with over 6 million visits per annum.

Her website is a compilation of all the things she values since moving to the island, running hc/ Digital Media and creating an idyllic life in Son Vida with her husband Georg and daughter Eva.

Slow Luxury Living is what sits at the heart of the hc/ website, which aims to inspire people to slow down and appreciate the Mediterranean lifestyle. Alongside her editorial team, Helen handpicks businesses and places that adhere to SLOW: Sustainable, Local, Organic and made with Love.