Intelligence Unbridled

Spring's sharp new fashion mood on Mallorca

Spring fashion trends on Mallorca reflect the island’s new endeavours – shimmering sequins and festive fringe bring fresh energy for dining, dancing and dressage.

Creative Director & Stylist: Helen Cummins
Photographer: Biel Grimalt
Model: Patricia Román
Hair & Make-up: Monika Hübert
Video: Estefanía Durán

Shot on location at:
Rialto Living
C/ San Feliu 3, Palma
All furniture & decor for sale in the store.

Rialto Living, Palma
Gallery Red, Palma
Max & Co, Palma
Twin-Set, Palma
Sandro, Palma

Dr. Helen Cummins is a lifestyle editor, marketeer and successful entrepreneur, who has lived and worked in Palma de Mallorca for the past 20 years. She launched in 2003 which has grown into one of the island’s largest websites with over 6 million visits per annum.

The website is a collection of all the things Helen values since moving to the island, running abcMallorca Digital Media and creating an idyllic life in Son Vida with her husband Georg and daughter Eva.

Slow Living Mallorca is what sits at the heart of the hc/ website, which aims to inspire you to slow down and appreciate the Mediterranean lifestyle. Alongside her editorial team, Helen handpicks the recommended businesses showcased here that adhere to SLOW: Sustainable, Local, Organic and made with Love.