The Magic of Decades Past

Timeless fashion

As alluring today as it was in the past; a magical style that is as much a part of today, as it was in decades past.


An abcMallorca Production

Coordinator/Stylist: Nadia Bousselma and Helen Cummins

Photographer: Thomas Baar

Model: Melani from Hexel Models

Make-up: Suzi Kennett

Shot on location at:
Hotel Son Julia, Ctra S’Arenal a Llucmajor
+34 971 669 700

Dr. Helen Cummins is a lifestyle editor, publisher and successful entrepreneur, who has lived and worked in Palma de Mallorca for the past 20 years. She started in 2003 which has grown into one of the island’s largest websites with over 6 million visits per annum.

Her website is a compilation of all the things she values since moving to the island, running hc/ Digital Media and creating an idyllic life in Son Vida with her husband Georg and daughter Eva.

Slow Luxury Living is what sits at the heart of the hc/ website, which aims to inspire people to slow down and appreciate the Mediterranean lifestyle. Alongside her editorial team, Helen handpicks businesses and places that adhere to SLOW: Sustainable, Local, Organic and made with Love.