A fashion shoot of opposites

Bright and shiny yet bleak and sombre. Delicate and fragile yet cold and harsh. Sleek and silky yet desolate and shabby.

Appreciation evolves from contrasts.

An abcMallorca Production

Photographer: Biel Grimalt

Stylist: Elena Ubeda

Make-up and hair: Martina Martinez (Maria y José)

Model: Valeria Petkova

Dr. Helen Cummins is a lifestyle editor, publisher and successful entrepreneur, who has lived and worked in Palma de Mallorca for the past 20 years. She started in 2003 which has grown into one of the island’s largest websites with over 6 million visits per annum.

Her website is a compilation of all the things she values since moving to the island, running hc/ Digital Media and creating an idyllic life in Son Vida with her husband Georg and daughter Eva.

Slow Luxury Living is what sits at the heart of the hc/ website, which aims to inspire people to slow down and appreciate the Mediterranean lifestyle. Alongside her editorial team, Helen handpicks businesses and places that adhere to SLOW: Sustainable, Local, Organic and made with Love.