Celebrating the Launch of Slow Luxury Living

Clients featured in the new edition were invited to celebrate with editor Helen Cummins and her team

The Rooftop at El Llorenç Parc de la Mar hotel served as the perfect location for the magazine launch of Slow Luxury Living. Helen Cummins and her team were joined by over 50 guests in celebration – all of whom were featured in the brand new edition by hc/.

From his restaurant DINS (situated within the hotel), Mallorcan chef Santi Taura supplied all the catering for the event. This included exquisite canapes of jamón serrano, paella, croquettes and sobrassada on thin slices of pastry. All in-keeping with his traditional Mallorcan cuisine.

The El Llorenç staff ran the event like clock-work, keeping champagne flutes topped-up and canapes on-hand. Their hospitality was delivered to a backdrop of cool live music which came from singer Izzy Newman.

Helen made a speech too, thanking the clients and their continued support particularly during such difficult times. She also said a few words of appreciation for the Slow Luxury Living production team.

The event was enjoyed by all who attended in celebration of this exciting new magazine. Slow Luxury Living is available now, online and in print!

Photos by Sara Savage

Address details

Slow Luxury Living launch event

HC/ Digital Media

Carrer de Sant Jaume, 17, 07012

Dr. Helen Cummins is a lifestyle editor, marketeer and successful entrepreneur, who has lived and worked in Palma de Mallorca for the past 20 years. She launched abcMallorca.com in 2003 which has grown into one of the island’s largest websites with over 6 million visits per annum.

The website helencummins.com is a collection of all the things Helen values since moving to the island, running abcMallorca Digital Media and creating an idyllic life in Son Vida with her husband Georg and daughter Eva.

Slow Living Mallorca is what sits at the heart of the hc/ website, which aims to inspire you to slow down and appreciate the Mediterranean lifestyle. Alongside her editorial team, Helen handpicks the recommended businesses showcased here that adhere to SLOW: Sustainable, Local, Organic and made with Love.


Copyright ©  2021  Helen Cummins. All rights reserved.