Independant from the luxury giant Louis Vuitton have launched their first wine collection labeled XLV into the Chinese market. The wine was especially blended to suit the tastes of the Chinese consumers and originated using the best quality grapes from different areas of France including the Rhone Valley and Bordeaux.
The new private label wine is named after Xavier-Louis Vuitton, a fifth generation member of the Vuitton dynasty, who became passionate about wine while growing up with his grandfather who was a well-known wine connoisseur. The line was presented for the first time at the Hong Kong International Fine Wine Exposition in December 2012 and is expected to attract many more consumers to the LVMH group.
The collection of wine products will be available from the local Hong Kong online retailer Yeswine.com and cost from 46 dollars upwards, depending on the age of the wine. This may be the next emerging trend in the luxury sector and we may see other luxury brands willing to follow in LV´s footsteps in the near future.