Luxury label returns to its roots with artisan workshop
Louis Vuitton is returning to its roots for its first store dedicated exclusively to high-end jewellery and watches. The outlet in Paris is located around the corner from where the luxury label opened its original shop in 1854.
The store is located in an elegant 17th century building at the Place Vendôme and will open on Tuesday, the 3rd of July.
Artisans will create chic pieces in the studio, while Lorenz Bäumer has designed the L’Ame du Voyage jewellery collection, drawing inspiration from the route that Louis Vuitton himself would have taken from the Arc de Triomphe to the Place Vendôme.
Precious stones from all over the world will make their way to workshop, where the expert hands of the designers will produce luxurious and delicate pieces that will grace some of the store’s most beautiful and fashionable customers.
Yves Carcelle, president and CEO of Louis Vuitton, said:
We’re delighted to open our first store dedicated entirely to watches and jewellery in the Place Vendôme, and we’re very proud of our first high-end jewellery workshop is in the birthplace of jewellery expertise. Here, our artisans will be able to express all their talents and produce exceptional pieces for our clients to enjoy.”
Architect Peter Marino, a tastefully oversaw the refurbishment of the splendid townhouse in this privileged address, said he paid careful attention to the materials used because he wanted the store’s personality to contrast without being out of place with the sumptuous pieces in the collection. “Each piece of jewellery tells its own story. In the same way, the décor must blend in with the background, thus encouraging dialogue and the dreams that could inspire visitors.”
With more than 150 years of experience producing luxury goods, the long wait for a Louis Vuitton store solely dedicated to high-end jewellery and watches is almost over.