Fashion shoot at CCA Andratx

An abcMallorca Production

Creative Director: Helen Cummins
Photographer: Thomas Baar
Stylist:  Elena Ubeda Zamora
Hair & make-up: Mariella Morreale
Models: Rubén Batalla y Melanie Dahl from Palm Studios


Hugo Boss
Rialto Living

Special thanks to CCA Andratx for the use of their art Gallery and to Iben for her assistance in the coordination of the photo shoot.

Dr. Helen Cummins is a lifestyle editor, marketeer and successful entrepreneur, who has lived and worked in Palma de Mallorca for the past 20 years. She launched in 2003 which has grown into one of the island’s largest websites with over 6 million visits per annum.

The website is a collection of all the things Helen values since moving to the island, running abcMallorca Digital Media and creating an idyllic life in Son Vida with her husband Georg and daughter Eva.

Slow Living Mallorca is what sits at the heart of the hc/ website, which aims to inspire you to slow down and appreciate the Mediterranean lifestyle. Alongside her editorial team, Helen handpicks the recommended businesses showcased here that adhere to SLOW: Sustainable, Local, Organic and made with Love.