Lifestyle by Helen Cummins

You will find lots of information to inspire you about living the life of your dreams on Mallorca.  Meet the celebrities, artists, and business people who have chosen to make the largest Balearic island their home. Live your life like a local, knowing where to go, what to do and the secret place only the Mallorcans know about.  Experience the best of what Mallorca has to offer you, curated by an insider.

Faking it!

Luxury brands suffer damage to their business with the prevalence of high-quality fake products available worldwide. Helen Cummins investigates the impact that buying fakes has on the industry and what it says about the consumers of imitations.

Luxury Online

With online sales growing monthly, business managers need to find an e-commerce strategy that works for them. Gone are the days when a simple website was sufficient presence in the virtual world. Helen Cummins discusses the challenges facing luxury brands online.

The Luxury of Time

Instant gratification – I want it here and I want it now. Sound familiar? Today’s unrelenting pace of consumption, together with the short attention span for the new, perpetuated by ease of accessibility.

Who Buys Luxury?

To spend €40,000 on a watch is not what the vast majority of people can do at the drop of a hat – so who are the big spenders? And what is their motivation to buy luxury? Helen Cummins investigates.