Hot trend alert: Rhianna for Balmain!

A rebellious spring-summer collection

 In Archive

Rhianna and her rebel, strong and unique style inspired the Spring-Summer Collection 2014 of the glamorous french label, Balmain.

It has actually been a wish of Balmain’s current creative director, Olivier Rousteing since the moment she went to the Balmain Studio in Paris to create a campaign around her.

“In front of the camera, she makes you feel like she is the only girl in the world,” Olivier says.

Rhianna has been a strong inspiration for Olivier who considers the Barbadian singer not only a pop icon, but also the perfect combination of style, music and fashion.

The adverts were shot in New York by famous photographers Inez van Lamsweerde and Vinoodh Matadin and the campaign was styled by Rhianna’s stylist, Mel Ottenberg.

The young, fresh look of Rhianna with Balmain is our new hot trend alert!

Balmain also shared three exciting ‘Behind the Scenes’ videos.

See what Oliver thinks of Rhianna and the new collection.
Hear how Rhianna feels about being Balmain’s new face!
And find out the secrets of the make-up artist working on set!

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