Following in the footsteps of many other luxury brands, the Italian luxury label Marni has launched their own perfume in collaboration with Estée Lauder. The female fragrance carries the brand’s own name “Marni” and will be available to buy in stores from February 2013.
According to the Creative Director of Marni the fragrance reflects the label’s eyecatching fashion, is individual and perhaps a little eccentric, ideal for women who have their own style. Apart from the female fragrance, Marni will also be adding an accompanying range of scented body lotions, deodorant and shower gels to the line.
The face of the new fragrance will be Raquel Zimmermann, a German Brazilian model who was discovered as a 14-year old and since then has collaborated with many luxury brands.