Gucci’s Hottest Shopping
Shoppable videos set to be new trend
Gucci, Italian fashion and leather goods brand founded by Guccio Gucci in Florence in 1921, has just launched a new eCommerce video for its Summer 2013 Cruise Campaign, releasing a brand new way of luxury shopping. By following the double G insignia and holding the cursor, a pop-up description on fashion empire icons such as Flora Bag or Horsebit moccasin will be shown in a unique way.
Shoppable videos are becoming the new trend for top designers, with Burberry and Barneys NY releasing their own ecommerce video short stories on their websites.
So give video shopping a try as it is going to be the new generation of ecommerce.