Born in Pollensa in 1967, his mother died when he was just 15 (in a traffic accident), and he later moved to Barcelona to pursue his studies in fashion design, with the unconditional support of his grandparents and his father. After enjoying a few minor successes in the fashion industry, he discovered by chance that his true passion was communication. Nowadays he produces elegant journalism; he loves to write about beauty, culture and elegant manners and customs.

How did you get into journalism?
It all happened by chance. It was 1989 and I was working in fashion. I was invited to a feature on a radio show and to write an article about fashion for a magazine called Barcelona Divina. I realized almost at once that I had chosen the wrong profession.

Is that when you came back to Mallorca?
First I went to Madrid and when I came back in 2003, I started working at the Pollensa radio station which was just starting up back then. We managed to give it life and to set up a whole series of programmes. I had my own show from Monday to Friday and it was a great success.

And how did you get from there to Diario de Mallorca?
One day I interviewed the director of Diario de Mallorca, José Eduardo Iglesias, and a few days later I received a telephone call from him offering me a job as correspondent for the north of the island, which I accepted. I already had a lot of contacts, a few quite well-known ones, and I asked them all for interviews. The funny thing is, I never actually worked as correspondent for the north, because even from the first week my work was published in the society section of Diario de Mallorca and it sometimes made the front page.

Your programme La Flor i Nata is very well thought out. How did you come up with the idea?
Thank you. I have been playing with the idea for years. When I started writing for Diario de Mallorca, I discovered a society on the island which was much more glamorous, classy and which leads a much more luxurious lifestyle than the one portrayed in national media. After the success of my ‘Nata y Flor’ society reports, I decided to offer Diario de Mallorca’s production company a programme which would reflect these circles and what they bring to the island. The programme is aimed at the island’s citizens as whole and I want it to show that there are people living here who could live anywhere in the world, but that have chosen to live in Mallorca.

Which of the people you interviewed has had the most impact on you?
All of them have. I selected the people according to certain criteria; a varied mix including different nationalities and very different profiles. What I am least interested in is their house; I want to get to know the person and their surroundings. It has been a fantastic experience, not least because everyone was so welcoming and generous with their time.

Who would you most like to be able to interview?
The Princess of Asturias (Princess Letizia) during the summer. I would love to be able to visit her at Son Vent.

What are your plans for the future?
One of my future challenges is to present Mallorca and the rest of the islands in the winter and as year-round destinations. The good thing about my programmes is that they present a series of people who live, work and do business here all year round. In winter there are some wonderful parties and get-togethers. It is a different Mallorca, some would say even better than during the summer.

We are lucky enough to be welcoming you to the team of abcMallorca writers.
I am the lucky one. I am delighted to have been asked. It is a wonderful magazine.

What medium are you most comfortable in?
The radio. No question. It is really addictive.

What does ‘elegance’ mean to you? Is it your leitmotif?
It means everything to me. But I believe in an innate elegance and it was instilled in me at home from when I was a baby.

Do you feel modern day society lacks the glamour and sophistication of yesteryear?
I am sure of it. Society has imposed an American middle to low class model which does not benefit us. We Europeans used to be an example to the rest of the world but we have forgotten all our etiquette. A man shouldn´t turn up at a fabulous dinner party wearing shorts. At least women are much more careful when it comes to that kind of thing.

What do you think of the Spanish Royal family?
I think I am a monarchist but I am still not entirely sure. I think they do a great job and that they are wonderful representatives of Spain as a brand. I am a great admirer of the King and Queen.

And what about Letizia?
I find her really disconcerting. She is no longer an ambitious news reporter with her own personality. We do not really know who she is anymore nor can we really say whether she is a good princess or not. She hasn´t made any serious mistakes, but she hasn´t been able to make it as far in our estimations as we thought she would either.

And who would you suggest as a role model?
I don´t like to idolize people. All the personalities I have admired have, sooner or later, disappointed me. If I need to suggest a role model then it would be my partner, who is the most elegant of people in all senses of the word. He is very cultured and lives an extraordinary life, he is a true aristocrat. We have been together for 12 years now and he has never disappointed me. And that’s not something to sniff at.

Tell me about your grandparents.
They have been the most important people in my life, together with my sister. Great role models; they were sincere, intelligent, elegant, generous and good; they passed through this life without hurting anyone and doing a lot of good. That’s not easy to do.
Would you accept a political position, say Director of IB3 or General Director of Communication?
I would have to be very sure and committed to the President at the time. I like politics, I am not apathetic. Politicians are there to serve the people.

How does it feel to be the interviewee?
With you as the interviewer, it feels fine, but at any other time it feels quite strange.

Three basic rules for the youth of today to live by.
I will tell you what I was taught as a child, by my grandparents and my mother who was very strict but an extraordinary woman who was way ahead of her time: always ask for things with a please and thank you. Always respect your elders. We have lived longer and made mistakes, although nowadays people don´t seem to value that. I get very nervous when I come across arrogant youngsters who are overprotected by their parents. It is very important to learn how to talk to people, and above all, how to listen.